Inthe connected world of today, the role of a user has changed from a passive spectator to an active participant. With millennials spending close to 9.6 hours per day and Gen X spending 7.9 hours per day, on average, consuming digital content, attention has become a precious commodity in this digital age. This is happening because we are surrounded with personalized interactions, personalized campaigns, personalized news feeds and personalized deliveries due to AI-powered data driven tools. Artificial Intelligence (AI) has altered the basic idea of how consumers perceive a product and the way marketers perceive the purchase journey of customers. AI-driven personalization technology is able to accurately determine the consumer journey and can anticipate the next step along that journey.

In the connected world of today, the role of a user has changed from a passive spectator to an active participant. With millennials spending close to 9.6 hours per day and Gen X spending 7.9 hours per day, on average, consuming digital content, attention has become a precious commodity in this digital age. This is happening because we are surrounded with personalized interactions, personalized campaigns, personalized news feeds and personalized deliveries due to AI-powered data driven tools. Artificial Intelligence (AI) has altered the basic idea of how consumers perceive a product and the way marketers perceive the purchase journey of customers. AI-driven personalization technology is able to accurately determine the consumer journey and can anticipate the next step along that journey.